Inside the Cruise Sport, and much of the new TechnoMarine line are Citizen Miyota movements. Though there are Swiss movements in other TechnoMarine timepiece. There is a combination of quartz movements, as well as few mechanical ones. TechnoMarine chose Japanese movements because of their price mixed with durability. With them, they can offer the watches at more reasonable rates. Other than the Cruise Sport there are some other new models. There might be a few images of existing models in here though - but they are mostly new to me. I actually don't know the name of most of these other models. Each of them has the sheath over metal style case, expect for the ceramic model, a nicer and more expensive part of the TechnoMarine collection. I actually quite like that piece.
The Grand Prix d'Horlogerie de Geneve is the Swiss watch making industry's award night (though not all the nominees are Swiss brands) celebrating and awarding the previous year's most interesting watches in a few categories. The awards are slanted to high-end timepieces, but there is a category for timepieces that are more entry level at just a few thousand dollars.
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Equipe Watches: Commercial For New Brand
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1 Commentby Ariel Adams
Straight up petrified dinosaur shit in a watch. Either it is the poor man's fossil accessory, of the edgiest piece of the Jurassic available. You'd actually be surprised how many people collect the substance known as coprolite. You have probably already guessed what it is. In his ongoing quest to shock, awe, and inspire, Yvan Arpa gives you the Artya Coprolite. Artya is his own brand. He is the guy who pretty much made Romain Jerome what it is. His new mission is to continue "remaking" the watch - with an artistic flare unparalleled by other contemporaries.
The idea of taking a wrist watch and transforming it into a pocket is less common than the other way around. Having a piece that can go back and forth between wrist watch and pocket watch is much rarer still. Sure it is a novelty, but I think it is one that Chopard executes rather nicely in the case of their new L.U.C Louis Ulysse watch. L.U.C (I am just going to write LUC for brevity) labeled watches in the Chopard line as those that have their in-house made movements. At least this is my understanding. LUC might even stand for Louis Ulysse Chopard, not 100% clear on this. Well nevertheless, this piece is a direct tribute to the man.
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Good looks carry over to the dial as well. American based LUM-TEC now does many of Magrette's dials, using their high-quality MDV GX luminant. In comparison to early Magrette dials, this is something much different. The hour indicators are cut into the dial, and there is lots of luminant applied in them and on the hands. You can see in the lume image how nice and evenly the luminant glows. There is also an embossed face on the dial in black-on-black right over 6 o'clock that is only visible in the right light. In fact, the dials are looking so good, Magrette will need to upgrade its hands. While lume on the hands is just fine, the detailing and quality of the hands themselves is due a bit of an upgrade given how well the rest of the watch looks.
It is the morning in Switzerland during the summer. Whatever you may say about Switzerland, you can’t claim it isn’t a beautiful place. I am sitting next to Mr. Biver on the way to the office. Two of his boys are in the back seat of the Porsche. No worries, it is the sedan. JCB is bringing them to work as well. It is the summer, and as school is out, they are bringing skateboards and hanging out at Hublot. JCB describes Hublot as a family and explains his managements style. He wants a close level of connection between his employees and the perception that everyone is their own boss. He moves his hand in straight line to explain that there isn’t a hierarchy at the brand. People all have different roles, and the only boss is himself. He doesn’t say it, but I have feeling his personal management style doesn’t involve micro managing. He simply sets expectations from people, and for the most part, gives them the freedom to produce as they see fit. “We are a start-up,” JCB declares about Hublot. While the brand isn’t new, its success is. It has had about 5 years of boom, and as far as JCB seems to be concerned, the brand’s life before him doesn’t count.
The future as I see it will be very different. Major watch brands will have their own brand boutiques all over the world and offer direct to consumer online sales. Prices will be very static, and the gray market will shrink significantly (unless the brands themselves feed that market). The remaining independent watch retailers will carry smaller brands, and be harder to find. In addition, new businesses will pop up to help small brands get online and market themselves properly for worldwide sales. There are a number of logistical and legal issues to figure out, but it is all coming sooner than you might think to a place near you. As of now major brands have begun to offer online sales. They still aren't as smooth as they should be, but the slow to change watch industry is seriously changing course.
I quite like the design of the lugs that feel as though they match pieces from the famous seaplane. Even if they don't, the look of the lugs (especially when viewed from the side) is impressive and again, different. Once more, as the entire case sandwiches the PVD black, horizontal line engraved mid section, the design is imbued with an added technical feel that is more than welcome. Wearing the watch feels more than other timepieces, like a machine on your wrist.
Buying one of the Mission Earth Edition Adventure Ecology watches gets you a special watch case as well. It is made from the same recycled srPET plastic bottle material that the Plaskiti is mostly made from. The high grade rubber strap is ultra comfortable, and the bright colors feel light-hearted and fun — another Ingenieur personality in a range of pieces. The steel cased watch is water resistant to 1,200 meters, is antimagnetic, highly shock absorbent, and contains the IWC in-house made automatic caliber 80110 movement. There are scant other high performance and cool looking high-end watches out there dedicated to the active environmentalist movement. Plus, after spending some time playing with the very easy to use and read design, I am sold on the Ingenieur watch line in general.
The dial isn't at all hard to read. You have the typical blued steel hands that are centrally mounted and the Cartier Roman numerals. The dial is the standard silverish tone that Cartier is good at offering. the "plateau" part of the dial has some nice guilloche machine engraving that looks classy. Then you have a bit more of the engraving on the lower part of the dial around the base of the plateau. The entire composition is topped off with the Cartier crown with a blue sapphire crystal cabochon. While the watch is not limited in production, the movements are individually numbered. Price is pretty up there. I forget the exact amount but it is over 0,000. Don't worry, there is at least one nice new Cartier release this year that won't break the bank (as hard). Otherwise you can appreciate this Cartier Astrotourbillon as I do be charmed by its style and ingenuity from a place you might have no expected.
Even though I have no real rowing experience to speak of (save for a few times on a kayak), I am drawn to the simple, value-laden Cadence Oarsman watches. In fact, according to the brand themselves, the watches aren't just for rowers, but people who enjoy the theme, and the values of hard work, determinations, and team efforts involved in the sport. I first reviewed their Oarsman Aviator watch here. Actually, they added the "Aviator" part of the name after I reviewed it, so I needed to add that in later as best I could. While the Oarsman Aviator was certainly wearable, the newer Oarsman Hammer is even better. Upgrades all around, and a more substantial feel to it. Price is more than the Aviator of course, but still really reasonable at under 0.
The watch case is actually about 51mm wide, but you'd never know that wearing it. It wears smaller actually, and doesn't look silly. The case architecture looks good. Large contrast color pushers are easy to find and press, and the style of the strap is actually press nice. The resin materials the case is make out of are better than usual. There is a soft, satin feeling to the plastic which is a step above what you might have been used to in the past. The strap connects via double pins for a secure buckling.
In the included video you can wait through most of it or skip ahead near the end when they discuss and show some rather funtastic special effects of the TimeWriter 1 Metamorphosis watch. You not only get a good idea of how it works, but of how complex it is. They put all this effort into the video and it isn't even in English - the bastards. The TimeWriter watches will be a growing collection from Montblanc magical workshop in Villeret. The plan is to give the young and eager watch makers the ability to make crazy things. As such, the names of the two gentlemen who made this watch are on the dial. They are Johnny Girardin and Franck Orny. They needed to make their creation in Montblanc form, so you see the reverse teardrop style case that other Montblanc Villeret branded watches arrived in.
Aside from basic features that any rugged dive watch need, the Essex La Primera GMT has a few unique features that help it stand out. One of these is the metal bracelet that I am sure you haven't seen before. Love it or hate it, the bracelet was developed for the brand and works pretty well. Think of it is a hybrid between a mesh metal bracelet and a traditional metal link bracelet. It is actually executed rather watch - presenting a comfortable fit, and nice feel to the touch. The design does seem to go with the watch case and dial. Essex also wanted to make sure that the bracelet and case were flush together without any gaps.